I am not alone.

A lot of other people agreed with me about Minnesota Monthly's schlock.

A Cool Response
Editor’s Note: Our September issue, “The Cool Issue,” earned us a cold shoulder from more than one subscriber.

Cool? I think the word you’re groping for is “shallow.” I keep hoping for Minnesota Monthly to reflect the intelligence of its parent company, Minnesota Public Radio, but you seem to be in a race with Mpls.St.Paul magazine to see which can produce the least amount of content per column inch. Rather than reporting on a community, you’re marketing a lifestyle, and I don’t want you on my coffee table anymore.
Dan Sullivan
Minneapolis


Brian Johnson’s cover on the September issue is awesome. Things quickly descended from that high point. Tim Gihring’s article (“The State of Cool”) made me throw up in my mouth a little bit.

The people bit? Nice and all, but a whole twelfth of these “faces of cool” is black. No other ethnicities are represented. Great—we’re cool if we’re white. Where’s that pride in immigration again? The people of my generation (X, but surely you guessed that) and younger score if we’re well-to-do, it seems. Or clean. Clean is cool. Rich is cool. Boomers are automatically cool.

The Matrix of Cool: shockingly accurate, drearily bourgeois. Again, so bad. Downtown St. Paul: nope. University Avenue at Frogtown: uh uh. North Minneapolis: not on the list. Rural Minnesota: not a chance.
Jon S. Olsen
Minneapolis

And when a semi-coherent guy named Olsen has a problem with you glorifying Minneapolis, you know you've screwed up.