Amway is coming back.
Alticor Inc. today confirmed it is in the process of dumping the 7-year-old Quixtar Inc. label and relegating the Alticor name to the back burner as it focuses on rebuilding the Amway brand in North America.
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The move also was widely viewed as a way of helping the company shed some of the negative connotations the Amway name had acquired.
Over the years, some of its "Independent Business Owners" have been accused of focusing more on high-pressure recruiting tactics and selling highly profitable motivational events, tapes and books -- known as "tools" -- rather than selling Amway's products.
So, now, about those IBOs who tell people Quixtar is not Amway...
Goddamn do I hate these people. My take on this is that enough time has lapsed since they introduced Quixtar for the negative connotations of the word "Amway" to be diminished. In much the same way Arnold Schwarzenegger was able to invoke the name of Nixon to cheers at the Republican convention in 2004.
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2 comments:
I'll be ready for Amway after I get finished with my energy drink pyramid scheme.
I'm not much of a fan of energy drinks, but I'd love to hear your motivational tapes.
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